In 2004 the Board of Directors of the Chamber decided to hire an Executive Director (Giancarlo Pucci) who, with his working team, makes the Chamber grow in different areas. A group of marketing tools were then created, including investigation about flights and market research in different areas. This helped solidify and make (tourist profile and real state information), affiliation increased from 25 members to over 100. The Chamber also joins different commissions in terms of security, airport, telecommunications, road infrastructure and different public services. It also appears, regularly, in different mass media for direct contact with the local governments in order to contribute to the well being of Guanacaste. In 2006 Mr. Pucci quit as Executive Director and joined the Board of Directors of the Chamber. The person in charge from this moment on is Mauricio Céspedes, with his work team comes to consolidate CATURGUA, not only as the most representative Chamber of Guanacaste but also as a growing force that finds solutions for the problems of Guanacaste.

During the 1994 – 1998 administration, the Minister of Tourism visits the Municipality of Santa Cruz and the coastal zone to encourage the formation of Regional Chambers. In 1995, CATURGUA was founded and several businessmen participating in the foundation, one of them being Mr. Hubert Gysemans. It began with 25 affiliates, mostly from Santa Cruz, as an initiative to organize the sector and defend its interests. One of the major achievements in past years was the active participation in the commission responsible for the opening of the Daniel Oduber airport in Liberia. This was a mixed commission between the public and the private sector with Mr. Gysemans serving as its leader. Afterwards, the Chamber participated in the alliance between Reserva Conchal, Hacienda Pinilla and Ecodesarrollo Papagayo to assure the funds required from Delta Airlines when the airline partnered with this airport. This was the beginning of Guanacaste´s growth as a tourist destination.